Will spearhead the rapid expansion of CRA’s advanced, data-driven marketing solutions
New York, NY, August 8, 2023 - CyberRisk Alliance (CRA), a fast-growing business intelligence company serving the cybersecurity community, has brought Marcus Witte on as Executive Vice President of its Foresight division to launch CRA’s advanced customer data and analytics platform, which will provide CRA’s customers with campaign strategy options and advanced marketing solutions.
A highly experienced and successful digital media executive with over 20 years of experience in film, advertising, product strategy, client solutions, and creative services for some of the world's largest online publishers and agencies, Witte joins CRA from Matterkind -- part of the IPG network of agencies, which specializes in data-driven marketing activation for major brands, including Amazon, LEGO, AMEX, Geico, Nike, BMW and more.
As EVP of Advisory Services at Matterkind, Witte played a key role in driving business development growth, advising clients on in-housing, campaign and channel strategies, technology infrastructure and change management to support their business objectives. Prior to Matterkind, Witte held senior integrated media leadership roles at SourceMedia (Arizent), About.com, and AOL.
"We’re delighted to welcome Marcus to the team and look forward to applying his considerable domain expertise in agency, martech and platform integrations, omni-channel campaign, and digital and data-driven marketing strategy. Marcus has delivered incredible success and value for famous brands across all industry sectors -- and
he will be hugely successful working with our cybersecurity clients to achieve their marketing goals and objectives,” said John Whelan, President at CRA.
“This is an incredibly important space for the public and private sectors, even more so today with the acceleration of AI, and I am thrilled to join CyberRisk Alliance. The impact CRA has already had on the market in just four years is tremendous. I am honored to bring my past experiences to work with the team and our clients to build upon that success," states Witte, EVP at CRA.
To learn more about CRA’s portfolio, please visit cyberriskalliance.com.
About CyberRisk Alliance
CyberRisk Alliance (CRA) is a business intelligence company serving the high growth, rapidly evolving cybersecurity community with a diversified portfolio of services that inform, educate, build community, and inspire an efficient marketplace. Our trusted information leverages a unique network of journalists, analysts and influencers, policymakers, and practitioners. CRA’s brands include SC Media, Security Weekly, ChannelE2E, MSSP Alert, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, its research unit CRA Business Intelligence, the peer-to-peer CISO membership network, Cybersecurity Collaborative, the Official Cyber Security Summit, TECHEXPO Top Secret, and now LaunchTech Communications. Click here to learn more.