How Our Content Services Work
Audience Analysis
Using our cybersecurity business intelligence platform we run an audience analysis using your provided parameters to validate or refute your core assumptions about your target profiles.
Audience Insights
We produce are port that identifies their behavioral characteristics and topic affinities to help you compare against your persona profiling and current investments in content strategy.
Content Audit
We audit your existing content inventory against the audience insight data to identify any gaps or shortcomings in the content that is currently powering your buyer’s journey.
Custom Content Build
Once we identify the gaps, we help you fill them with powerful, custom content built to speak to your targets at just the right stage in their buyer’s journey and compel them to take the next step in their evaluation process.
The CyberCept Advantage—How to Ensure Your Content Will Connect
Are you producing enough content to populate your programs and campaigns?
Is your content located where your buyers are looking for it?
Is your content mapped to the customer journey?
Read our white paper on using CyberCept to learn how to produce the right content for your target audience of cybersecurity marketers, and ensure that content will connect.
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