Annual planning season is here, and with it comes the challenge of aligning limited resources to ambitious goals. Whether your priorities for 2026 are lead generation, brand awareness, market intelligence, or building credibility with cybersecurity decision-makers, CyberRisk Alliance (CRA) offers solutions that make your planning process easier, smarter, and more effective.
Our unique position at the center of the cybersecurity ecosystem with a community of more than 1.2 million professionals and a portfolio of trusted media and event brands means we understand both the audience you need to reach and the challenges you face. Here are some of the ways CRA can support your 2026 marketing strategy.
Lock in Sponsorships Aligned to Industry Topics
Planning early ensures you can claim the opportunities most relevant to your business. CRA’s SC Media editorial calendar for 2026 covers the critical issues driving cybersecurity conversations; from emerging AI applications, to application security, to governance and risk. Securing sponsorship now means your brand is positioned at the center of these conversations and ready to amplify key product launches or releases throughout the year.
In addition, both the CyberRisk Collaborative (CRC) and the Cybersecurity Summit (CSS) 2026 Sponsorship Prospectuses are now available to help inform your annual budget and program planning. These robust communities deliver unmatched opportunities to engage meaningfully and connect with cybersecurity leaders at scale:
- CyberRisk Collaborative: Engage 3,000+ CISOs and cybersecurity executives across 18 regional communities.
- Cybersecurity Summit: The nation’s premier summit series, bringing 30,000+ decision makers and influencers together across 30+ cities.
Validate Your Strategy with Research
The best campaigns start with a clear understanding of the market. CRA’s custom research services provide both qualitative and quantitative insights directly from cybersecurity practitioners, buyers, and decision-makers. By conducting research in 2025, you’ll enter 2026 with a data-driven foundation for your marketing mix, from budget allocation to messaging priorities.
Build and Audit Your Content Pipeline
Strong campaigns are powered by strong content. CRA’s Content Services begin with a full audit of your current assets to identify gaps, followed by the development of custom content built to engage buyers at every stage of the funnel. Backed by our award-winning SC Media editorial team, this content carries credibility with cybersecurity audiences and ensures your 2026 campaigns are supported by assets that inform, persuade, and convert.
Increase Reach Through Digital Advertising
Even the best content needs the right distribution. CRA’s Digital Advertising solutions deliver your message across premium channels, from SC Media to Security Weekly, ensuring your brand is seen in a trusted environment by the buyers who matter most. With options ranging from display and newsletter sponsorships to podcast advertising and native placements, we help you expand your digital footprint and keep your message top of mind.
We can also extend your reach before year’s end by running digital campaigns through late 2025 — a fast, effective way to generate brand awareness, impressions, and set the stage for stronger recognition heading into 2026.
Strengthen Your Strategy with Consultation
Sometimes the most valuable step in annual planning is a conversation. The CRA Connect team works as an extension of your marketing team, offering expert consultation and data-driven insights to help align your campaigns with the evolving cybersecurity landscape. Whether you’re launching into a new market segment, testing new tactics, or refining your funnel strategy, our team brings the audience insights and execution experience to guide you toward measurable results.
Start Your 2026 Planning Today
The organizations that thrive in 2026 will be the ones that begin planning now. By partnering with CyberRisk Alliance, you’ll have access to the data, content, platforms, and expertise that connect your brand with cybersecurity buyers and influencers in meaningful ways.
Let’s make 2026 your best year yet. Schedule your planning session with the CRA Connect team here.
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